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Brand Identity
UX + Visual Design
Illustration

Learning Heroes

Helping parents help their kids.

Creating a modern, digitally-savvy brand and website for a growing education nonprofit dedicated to helping parents best support their children in school and at home.

Navigating your child’s academic future — from preschool to high school graduation — is not an easy task for even the most involved parent. And understanding the role that state tests play is even trickier. Learning Heroes is a nonprofit dedicated to helping parents help their children navigate the classroom and their emotional wellbeing.

To help Learning Heroes reach the hearts and minds of parents, we created a brand identity and website that allows the brand to stand out in the education space as an empowering vehicle for parents to help their children. The Learning Heroes website, replete with actionable toolkits and resources, is 100% catered to parents.

 

Outcomes:

  • 9 minute average time on site for campaign pages including Readiness Check, Readiness Roadmap, Super 5, Ready for the Test and Summer Stride

  • 20% user conversion

  • 18% of users click on CTAs

  • Time on site increased 400%

 

bealearninghero.org

 
 
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Since 2015, Learning Heroes and Little House have collaborated to create new content and campaigns and to optimize the website, ensuring that Learning Heroes delivers the best possible digital and brand experience for public school parents.

 
 
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