UX + Visual Design
Helping parents help their kids.
Creating a modern, digitally-savvy brand and website for a growing education nonprofit dedicated to helping parents best support their children in school and at home.
Navigating your child’s academic future — from preschool to high school graduation — is not an easy task for even the most involved parent. And understanding the role that state tests play is even trickier. Learning Heroes is a nonprofit dedicated to helping parents help their children navigate the classroom and their emotional wellbeing.
To help Learning Heroes reach the hearts and minds of parents, we created a brand identity and website that allows the brand to stand out in the education space as an empowering vehicle for parents to help their children. The Learning Heroes website, replete with actionable toolkits and resources, is 100% catered to parents.
9 minute average time on site for campaign pages including Readiness Check, Readiness Roadmap, Super 5, Ready for the Test and Summer Stride
20% user conversion
18% of users click on CTAs
Time on site increased 400%